More Americans Becoming Serious Photographers

CCSF students photographing on location.

By Sean Captain, TechNewsDaily Managing Editor |
Tue, Jul 10, 2012

The point-and-shoot pocket camera is on its way out — not only because of cellphone cameras, but because Americans want to do more than just point and shoot.

In the past year alone, sales of high-performance cameras with interchangeable lenses (most known as “SLRs”) jumped 21 percent — from 3.3 to four million units, according to research firm IDC. And though prices of new cameras generally stay the same year to year, Americans spent about ten percent more on high-end equipment in the past year, according to a new survey by J.D. Power and Associates.

This isn’t just a matter of people buying better gear because it looks cool. They are actually learning how to use it. “It’s more about taking great pictures,” said Chris Chute, an analyst at IDC.

The mark of “serious” photography, going back to the film days, has always been the single-lens reflex, or SLR, camera. Today’s digital SLR, or DSLR, has three advantages over point and shoots: It can take an interchangeable range of specialty lenses, it has a much larger image sensor and it has an internal mirror that allows the photographer to see directly through the lens while composing a shot.

In the past few years, companies have been making so-called “mirrorless” cameras that remove that last feature to reduce bulk but still have the large sensor and, most importantly, the interchangeable lenses that allow photographers more flexibility in how they shoot. [What Makes a High-Quality Camera?] READ THE ENTIRE ARTICLE.

Still not sure how to use your camera? Register for PH51 Beginning Photography! Fall Classes start mid-August!


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