Special Lecture: “Business of Architecture” with Steve Whittaker

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Special lecture being offered by Photographer Steve Whittaker, in conjunction with Photo 102A Architectural Photography at CCSF. All CCSFers invited.

Wednesday, 9/26/2012
Rosenberg Library, Room 305

The Business of Architectural Photography

The corporate world is becoming a more challenging environment and photographers are struggling to deal with those many changes. Emerging and seasoned photographers seem to hunger for more opportunities to learn how to deal in today’s world of challenges.

Estimating, licensing issues, scouting assignments, risk management, copyright protection are important factors. Assignments require attention from preparation through delivery and beyond. It’s important to communicate with the client throughout the process. It’s equally important to charge for those services and those charges appear on every estimate before the assignment is authorized.

Topics covered:

Estimating / Contracts / Stock issues
Assignment project coordination
Permits/release forms/film commissions
Risk Management / Safety issues
Assignment preparation, scouting
Case study- Assignment execution, related to lighting 24 story office tower
Copyright Registration
Post production

Steve Whittaker is based on the San Francisco peninsula, covering local, regional and national assignments. His specialty is architectural, interior and aerial photography with an emphasis on dramatic lighting. His clients range from architects, advertising agencies, interior designers, corporate direct and hospitality.



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